Track 1: Entrepreneurs who have a job

• have a full‐time job, but because of their entrepreneurial spirit are constantly looking for a business to call their own
• have the challenge and hesitation to quit their job and launch their business because they have ongoing bills to pay

How does Track 1 support these entrepreneurs?

• slower paced
• don't have to quit job immediately
• initial low cost of entry and overhead ‐ only need a good computer, cell phone and fast Internet connection at first
• can complete training, education, certifications, and implement business systems from the convenience of home during weekend and evening hours and a couple of strategically planned vacation days
• can launch business from home or a small office
• training and education is designed to be done in three parts:

1. Pre‐Operations Training (from home)
2. Operations Training (2 days in Atlanta, GA)
3. Post‐Operations Training Checklist (from home)

Track 2: Entrepreneurs who are ready to put the pedal to the metal

How does Track 2 support these entrepreneurs?

• quick moving accelerated pace, with a much shorter countdown to launching the business
• how quickly franchisees get through training and education is a function of their capabilities and their commitment and desire to move quickly
• Carbon Recall will work alongside their timeline to assist them in scaling their franchise rapidly to a multi‐million-dollar business
• the objective with this track is to quickly implement the following lead generation assets: ‐ build the franchisee's website and online presence for local SEO results
• establish all franchisee's social media so it's firing on all cylinders
• implement all marketing, sales and PR campaigns